Let’s Go Big!

Each year I release a collection of ear warmers and each year I struggle to keep up with production, sewing by myself in my home studio. Earlier this year I felt like it was too much. I was on the verge of nixing the collection altogether when one of you suggested I get help. Like…a LOT of it.

I thought you were crazy. I mean, the logistics of it all, not to mention the immense cost! But the thought kept nagging at me. I thought about how, for me, the ear warmers make the difference between a brutal day and a winter wonderland. About how waiting for an early morning winter train into NYC is easier when my ears feel like they’re being smothered by a warm hug. And how I wore my black fleece ear warmer almost every day while I was backpacking in Patagonia earlier this year. 

I thought about how downright EASY they are: washable, packable, comfortable, and straight up stylish. I mean, they let me wear my hair in a bun or ponytail (my athletic go-to) or down with my natural waves without creating a static-y mess and I thought about how I freaking HATE hats because they make me feel like a smooshed mushroom and if I’m being perfectly honest that’s really the point at which I thought “how could I POSSIBLY let these go?” *INHALES*

So I started making phone calls. The search for the perfect fleece was ON and I got to be PICKY because when you’re buying in the quantities we’re talking about here, the world is your oyster. Sample after sample, I thought I was going crazy, until I found it. The softest, richest, densest fleece I’d ever felt in all my years of groping fabric. Nothing else even comes close! And the cherry on top is that it is 100% recycled polyester. 

With fleece in hand, I started on the factories.  Having never done this before, I felt like I was in over my head. The slogan currently on my sewing machine? “Fake it ’til you make it!” Tens of factories later – LA, Miami, Colorado, New York – and I found the perfect one, within driving distance of my house! They LOVE Lysande and are ready to make our dream a reality.

Two weeks from today, I will launch a Kickstarter campaign to fund this project. Kickstarter is a platform where individuals and companies (like Lysande!) can raise money through preorders to make BIG THINGS HAPPEN. The campaign will be all or nothing. This means that if we raise our goal, we will start production with our factory immediately so that ear warmers ship in time for the holidays. If we don’t make our goal, you’ll get your money back and the campaign will be over.

Join our email list so you don’t miss out on all of the upcoming festivities!

Xoxo,

Michelle

P.S. Want to be part of our secret Facebook group? Comment below to let me know and I’ll add you straight away!

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